SIDA

Walford

Rooms on view: SIDA’s exhibitions, 1953-1986

From its inception, the Society of Interior Designers of Australia (SIDA) used exhibition rooms as an effective marketing and education tool. The ‘rooms’ were each designed by an individual SIDA member as an idealised space often for a named personality.

A room for Miss Merle Oberon

SIDA exhibitions: a full listing of designers and their display rooms

Between 1953 and 1986, the Society of Interior Designers of Australia (SIDA) staged nine exhibitions of model rooms, each room designed by an interior designer.

An indoor-outdoor room with Oriental overtones for Mr Bill Northam

SIDA: advocate and caretaker for a new profession

The Society of Interior Designers of Australian (SIDA) was a local expression of an international movement. The label ‘designer’ rather than decorator was used by a professional body as early as 1936 and SIDA saw itself as advancing the new profession

Marion Best Pty Ltd: 'A room for Mr. Peter Sculthorpe' by designers Marion Hall Best and Deirdre Broughton, [Rooms on View 1971]

Finding aid: SIDA collection

The Society of Interior Designers of Australia (SIDA) was a professional body, founded in 1951, to represent the interests of interior designers in Australia. It promoted interior design to the general public and also set standards of practice for the profession